Listed below are the 17 business areas chocked full of documents and training materials. When you sign up for a membership to ePL for just $199, you have access to all of the files listed in this learning center directory. You will be able to browse through all the choices to see what we have to offer. However, until you become a member, you will not be able to open or save any of the documents. This section is for a test drive only. Click on "Sign up now" to purchase a membership.
Marketing and Lead Generation Practices
Lead Generation Practices
Learn how to create more leads for your company and utilize the marketing plan, the marketing concepts, the marketing materials that support lead generation, and the better practices a company can use to improve its lead production.
Learn how to create more leads for your company and utilize the marketing plan, the marketing concepts, the marketing materials that support lead generation, and the better practices a company can use to improve its lead production.
Billboards
Billboards can be seen by a large number of people. Billboards can reinforce your other marketing efforts.
Billboards can be seen by a large number of people. Billboards can reinforce your other marketing efforts.
Direct Mail Practices and Materials
Direct Response Marketing is one method of creating leads, and it can be very effective. Learn about direct response marketing methods, and how to create effective direct marketing practices.
Direct Response Marketing is one method of creating leads, and it can be very effective. Learn about direct response marketing methods, and how to create effective direct marketing practices.
Develop a Marketing Plan that Works!
Learn to develop a marketing plan! Then learn to develop a marketing plan that actually works to create leads, sales, and profits for your company!
Learn to develop a marketing plan! Then learn to develop a marketing plan that actually works to create leads, sales, and profits for your company!
Public Relations Can Help Build Your Company
Learn about how to effectively use public relations to enhance your company image, reputation, and get the word out about your company products, services and position the company as the premier contractor in your markets.
Learn about how to effectively use public relations to enhance your company image, reputation, and get the word out about your company products, services and position the company as the premier contractor in your markets.
Communicating Internally with Employees
Communications is a marketing field all by itself, and most businesses under-utilize the ideas when it comes to improving communications that can help them build a better company, improve employee productivity, and morale. Learn how by reviewing the communications materials.
Communications is a marketing field all by itself, and most businesses under-utilize the ideas when it comes to improving communications that can help them build a better company, improve employee productivity, and morale. Learn how by reviewing the communications materials.
Market Research and Customer Follow-up
Market research is an area that is under-utilized by contractors. Market research can support new strategies and help a contractor learn about what their customers really want, what the market is doing and what the competition is doing. Learn how to conduct and use guerilla market research tactics to improve your performance. Also learn how to cost effectively follow-up with your own customers after a sale or service is provided.
Market research is an area that is under-utilized by contractors. Market research can support new strategies and help a contractor learn about what their customers really want, what the market is doing and what the competition is doing. Learn how to conduct and use guerilla market research tactics to improve your performance. Also learn how to cost effectively follow-up with your own customers after a sale or service is provided.
Effective Advertising Strategies
Learn about the advertising strategies, and the different advertising vehicles available to you, their strengths and weaknesses, as well as how they vary in their success.
Learn about the advertising strategies, and the different advertising vehicles available to you, their strengths and weaknesses, as well as how they vary in their success.
Media Planning and Buying
Learn the basics of media planning, and buying or establishing the right kinds of media vehicles for your company. It is all about leads and generating sales, what you do after that is less of a marketing problem and more operational, so when dealing with media and lead generation, a company needs to use it's limited resources wisely!
Learn the basics of media planning, and buying or establishing the right kinds of media vehicles for your company. It is all about leads and generating sales, what you do after that is less of a marketing problem and more operational, so when dealing with media and lead generation, a company needs to use it's limited resources wisely!
Yellow Pages Do's and Don'ts
Utilize the Yellow Pages for what it is, one form of advertising and lead generation. The Yellow Pages can help your company or hurt your company depending on how you structure your ad, and your budget for being involved in the Yellow Pages. Most companies do NOT do a very effective job with Yellow Page advertising - learn a bit more!
Utilize the Yellow Pages for what it is, one form of advertising and lead generation. The Yellow Pages can help your company or hurt your company depending on how you structure your ad, and your budget for being involved in the Yellow Pages. Most companies do NOT do a very effective job with Yellow Page advertising - learn a bit more!
Sales and Marketing Collateral Materials
There are many forms of marketing and sales materials that help you sell, help you close, and help the company image. The sales collateral materials are many times just an after thought, and they should be integrated directly into the company marketing efforts. Learn more about sales and marketing collateral materials and how they can help you generate more leads and sales..
There are many forms of marketing and sales materials that help you sell, help you close, and help the company image. The sales collateral materials are many times just an after thought, and they should be integrated directly into the company marketing efforts. Learn more about sales and marketing collateral materials and how they can help you generate more leads and sales..
Web Marketing
Using the Web is a key to the future of marketing. As you expand your company image and reputation, the web will be a place you NEED to be! Learn the basics, and the keys to successful web based marketing.
Using the Web is a key to the future of marketing. As you expand your company image and reputation, the web will be a place you NEED to be! Learn the basics, and the keys to successful web based marketing.
Direct Marketing by Telemarketing
Telemarketing is a medium that has received some scrutiny over the past several years. However, telemarketing is still very much an effective approach to lead creation, customer follow-up, existing customer development and finding out how your organization performed. Learn a little more about telemarketing inside.
Telemarketing is a medium that has received some scrutiny over the past several years. However, telemarketing is still very much an effective approach to lead creation, customer follow-up, existing customer development and finding out how your organization performed. Learn a little more about telemarketing inside.
Vehicle Signage
Your vehicles are traveling billboards. Learn how to create effective vehicle signage.
Your vehicles are traveling billboards. Learn how to create effective vehicle signage.
Newspaper Advertising
Newspaper advertising is another method of creating leads and company awareness. Learn how to create effective newspaper advertisements.
Newspaper advertising is another method of creating leads and company awareness. Learn how to create effective newspaper advertisements.
